zach@lostinquestion.com

Thinkmojo

lead UX and UI Designer, team of 2 at Octopus

Thinkmojo wanted to bring in more client work and target larger companies over the course of the next year. I worked with the team to create a bold redesign and brand refresh that showcased the breadth of their work, and also elevated their status amongst competing video marketing studios.

View the live site

Thinkmojo's original website was essentially a gallery of work with little context as to what they could do for someone. I created a more effective landing page by presenting a clear value proposition up front and supporting it by showcasing past work through case studies and a video highlight reel.

I wanted to explain how Thinkmojo can do more than produce explainer videos. At the bottom of the landing page, I illustrated several examples that people might not think of using custom video for. Many of these were services that the team had mentioned during our kickoff meeting, which I then presented as opportunities on the site.

On mobile, certain elements like the angled panel are removed, but overall the aesthetic remains consistent. My goal was to produce a small set of highly reusable components to set up a templated UI framework that Thinkmojo could add to and grow in the future.

One of my initial explorations was figuring out the best way to present Thinkmojo's work. When I was thinking about browsing videos, Netflix came to mind—which led to a decent solution using carousels—a pattern familiar to many people—and one which works well on mobile.

One of the smaller, but monumental changes was refreshing the Thinkmojo logo. I thought the original (left) had held up well for being several years old. I brought it back to life (right) by using a brighter green, softening the corners of the mark, and using a more humanist (think friendly), geometric typeface with a low x-height.

Check out the live site, or, if you're interested hearing more about this project, send me a message! I'd be happy to walk you through it.

More work